Meet the Executive Team
Yehia Farid, CEO
Founder and chief visionary, Yehia is the driving force behind Company. He loves to keep his hands full by participating in the development of the healthy food products, marketing and the Customer Experience strategies. His main mottos are train, plan, innovate, sustain then succeed.
Yasmin Tarek, CRO
Yasmin loves taking on challenges. With her multi-year experience as Research Director in the food and supplement industry, Yasmin is driven by innovation and continues enhancement. Yasmin is among the best minds.
Anna Schaetzlein, CQO
Anna is one of the iconic person in life who can say she loves what she does. with her multi-year experience in German quality standards and capacity building, she plays a major role in our top notch product quality as well as our high qualified personnel.
Tarek Mokhtar, CCO
Tarek, with his long years of multinational experience as Commercial Director, has helped us reach where we are now. He is helping us understand our customer's needs. to provide high quality sustainable tailored solutions.